The company has had occasional troubles before, such as trying to create its Lego theme parks. Success for this project-estimated to cost over $10 million to create, though the Danish company does not make the budget publicly available-is by no means assured.
On launch, subscriptions will be available to over 20 countries from Austria to the United States. With the game, the creators are aiming to pull off three incredibly difficult feats: translating the creative, distinctly tactile Lego experience into a virtual arena creating an online environment that’s both kid-friendly and kid-safe and opening up a new market for the US $2 billion toy company.Īnd because this is an international project and brand, addressing these issues is a global challenge. Lego Universe marks the legendary company’s first foray into massively multiplayer gaming, and for the iconic building-block maker, it’s a major gamble. It’s a children’s product, but it’s also serious business. Ten years in the making, the game is being created here at a company called NetDevil, with supervision from the Lego Group. The boys are play-testing Lego Universe, an online computer game due out in October. The biggest difference, though, is the Lego blocks themselves. Cameras monitor their every move, and a scruffy technician taps notes into a laptop. The boys are sitting in a windowless room behind a two-way mirror. As their little yellow Lego guys battle some evil monsters called the Darklings, the boy in the blue shirt yelps to his friend, “You gotta start building a bridge now! Hurry!” A bridge takes shape as interlocking Lego bricks snap together.īut this is no ordinary playdate. “There’s a darkling, dude! Come on!” It’s after school in Louisville, Colo., and two boys are playing just like generations of kids before them-with Lego bricks.
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